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About us

Located in the heart of the Amsterdam canals, in the prestigious Spiegelkwartier, this full service florist literally burst out of their shop, with a visual vocabulary that tailors to each client’s style, environment and occasion. 

This team is an international collective of creative thinkers with their influences emerge from their own unique life experiences, working in world class florists, designers, photographers and the arts.

The story all started in Amsterdam Noord. Alexander, grew up here and was constantly inspired by the environment around him. As a small child, he played in the forest behind his family home, spending his time building huts, creating gardens and making floral necklaces for his Oma (Grandmother), in his secret hideaway amongst the trees.

A.P Bloem aim to re-define the ritual of giving and displaying the wonder of flowers.